Marketing Operations Analyst Job at FocusKPI, Worcester, MA

NVNMQ1hTSWxrWU5rNThwTjM2TU90dzNzckE9PQ==
  • FocusKPI
  • Worcester, MA

Job Description

FocusKPI is looking for a Marketing Operations Analyst  to join one of our clients, a high-tech SaaS company.

As a Marketing Operations Analyst on the Marketing Operations & Technology team, you’ll help share the client's marketing data strategy. This includes driving data governance and consistency across systems, enabling effective audience targeting for strategic marketing initiatives, and ensuring compliance with privacy regulations such as GDPR and CCPA. This is a hands-on technical role, ideal for someone who thrives in ambiguity, works autonomously with large data sets, and brings structure to complex problems. The role involves writing complex SQL to access data in our warehouse, while also building and activating audiences through our customer data platform (CDP). The ideal candidate is innately curious and passionate about identifying novel approaches to derive value from disparate data sets and highly motivated to improve your skillset around the modern data stack.

Responsibilities:

  • Audience Targeting: Develop and implement audience segmentation strategies using advanced SQL queries and data manipulation to support targeted campaigns.
  • Data Governance and Management: Gain a comprehensive understanding of our data quality and flow processes, while identifying and developing solutions to enhance data usability and accessibility.
  • Compliance Oversight: Ensure all marketing data practices adhere to privacy regulations, including GDPR and CCPA.
  • Data Integration: Collaborate with cross-functional teams such as IT and engineering to integrate data from various sources into the customer data platform (CDP) for comprehensive analysis.
  • Analytics and Reporting: Design and execute data analyses to derive actionable insights, providing stakeholders with regular reports on marketing performance and audience behaviour.
  • Collaboration and Communication: Collaborate cross-functionally with marketing stakeholders to gather evolving requirements, design effective solutions, and clearly communicate nuances of the deliverable to ensure alignment and actionable outcomes.

Requirements:

  • Bachelor’s degree in Data Science, Computer Science, or a related field
  • Minimum of 3-5 years of experience in data management, analytics, or similar, preferably within a marketing environment
  • Proficiency in SQL for data manipulation and analysis. Comfortable with Python.
  • Experience working within data platforms like Databricks/Snowflake, and analytics modeling platforms such as Tableau
  • Strong analytical and problem-solving skills with the ability to interpret complex data sets and generate actionable insights.
  • Exceptional attention to detail and a commitment to maintaining high data quality standards.
  • Demonstrates innate curiosity, comfort with ambiguity, and a proactive approach to identifying opportunities for improvement and innovation in data processes

No C2C resumes are considered

Job Tags

Full time,

Similar Jobs

WSP in the U.S.

Associate Consultant, Bridge Engineer (Boston) Job at WSP in the U.S.

 ...Job Description Join to apply for the Associate Consultant, Bridge Engineer role at WSP in the U.S. WSP is currently...  ...engineers, planners, technical experts, strategic advisors and construction management professionals. WSP USA designs lasting solutions in... 

Saint Francis Medical Center

Hospital Maintenance Tech Hands-on Multi-Trade Pro Job at Saint Francis Medical Center

 ...healthcare provider in Dexter, Missouri is seeking a full-time maintenance technician. Responsibilities include performing various...  ...have a High School Diploma or GED, with on-the-job training in hospital equipment and maintenance procedures preferred. Typical hours... 

Ryder

Truck Driver CDL A Local Home Daily Job at Ryder

 ...Immediate opening for a SOLO Class A CDL Truck Driver and we want the right Trucker to join us at Ryder in Bloomfield, CTPlease apply online or text 'Bloomfield' to Dominique at (***) ***-**** will buy your truck if youre looking to switch from Owner Operator to a Company... 

DVE Holdings

Personal Assistant and Office Manager Job at DVE Holdings

 ...storage unit. Handling incoming and outgoing mail and packages. Manage calendars, appointments, reservations, and bookings. Office Manager Responsibilities: Making sure the fridge is stocked with drinks Handling incoming and outgoing mail and packages.... 

PetSitter.com

Pet Sitter Wanted - Seeking Reliable Pet Sitter In Stony Brook, Ny - $30 Per Hour From December 30th To January 7th! Job at PetSitter.com

I run a small animal rescue in stony brook and am going on vacation for a week and a half and need someone to to feed and scoop litter for two groups of cats once a day. There is a mom and her litter of kittens and another group of two older cats. They are separated by ...