Job Description

Job Description

We are seeking a visionary and highly skilled Senior Art Director to join our creative team and help lead the brand’s creative expression across packaging, branding, and multi-channel marketing. Reporting to the Associate Creative Director and Creative Director, this role calls for a strategic, design-driven leader who can develop compelling key visuals, translate them into scalable creative systems, and ensure excellence across all consumer touchpoints. The Senior Art Director will be instrumental in shaping brand identity, driving packaging innovation, and delivering bold, innovative work that resonates with audiences across print, digital, retail, and experiential channels. The ideal candidate thrives in a fast-paced environment, brings experience in the CPG space (health and wellness a plus), and has a genuine interest in vitamins and supplements.

Responsibilities:

• Lead the conceptualization and execution of branding and packaging design that communicates brand values, stands out on shelf, and drives consumer engagement.
• Develop and own key visual concepts that anchor campaigns, product launches, and seasonal storytelling.
• Translate brand identity, packaging, and key visuals into flexible creative systems that adapt seamlessly across digital, print, social, retail, and experiential marketing.
• Oversee brand guidelines and packaging standards, ensuring consistency, scalability, and excellence across all consumer-facing platforms.
• Partner with marketing, and cross-functional teams to ensure creative aligns with business goals and resonates across channels.
• Collaborate with production, regulatory, and vendor teams to deliver packaging that balances creativity, functionality, compliance, and cost-efficiency.
• Present and articulate creative concepts to stakeholders, clearly communicating design rationale and vision.
• Stay ahead of industry trends, design innovations, packaging technologies, and marketing best practices to push creative boundaries.

Requirements:

• Bachelor’s degree in Graphic Design, Visual Communications, Fine Arts, or related field (or equivalent experience).
• 5-7+ yearsof professional experience in art direction, branding, and packaging design, with a strong portfolio showcasing integrated campaigns and key visual development.
• Proven expertise in CPG packaging and branding, ideally within the health and wellness space.
• Demonstrated ability to develop impactful creative systems that adapt across packaging and marketing applications.
• Strong leadership and team management skills with the ability to mentor and inspire creative teams.
• Excellent communication and presentation skills, with the ability to influence stakeholders and build consensus.
• Ability to thrive in a fast-paced, deadline-driven environmentwhile maintaining attention to detail.
• An interest in vitamins and supplements as the subject matter.

Preferred Skills

• Proficiency in design and creative software (Adobe Creative Suite, Figma, etc.).
• Experience with packaging design, dielines, print production, and vendor coordination.
• Knowledge of packaging materials, sustainability considerations, and regulatory requirements.
• Familiarity with digital experiences and emerging creative technologies.
• Experience with cross functional collaboration – photographers, videographers, illustrators, and external agencies/vendors.

We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!

We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!

Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.

We are drug free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.

Piping Rock Health Products, INC is an Equal Opportunity Employer.

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